The Importance of Simplicity in Business
Successful companies grow and develop over time. However, as these companies grow, their structures become more and more complex, as a result of which the company gradually moves away from its main mission and purpose.
Successful companies grow and develop over time. However, as these companies grow, their structures become more and more complex, as a result of which the company gradually moves away from its main mission and purpose. But if simplicity is achieved in business management, the company will grow in a healthier way. Here, company leaders can take the first steps to achieve simplicity by staying true to core goals and removing obstacles to achieving these goals.
What is simplicity?
Some people think that we should avoid the concept of simplicity, or even that it is harmful rather than beneficial. Such people say, "To make a profit, you have to grow the company, that is, make it more complex." they say. However, there is a very important point that people who think this way overlook: "Growing" is not only about increasing company revenues, but also eliminating unnecessary processes.
Based on this, we can say that simplicity is to adopt processes that are both extremely well designed and constantly developed. So companies with a sense of simplicity do not waste time, instead use all their time and energy to be successful in what they do.
What problems does excessive complexity cause?
As companies grow, both managers and subordinates make an effort to do a lot of work at the same time. As a result, companies become so complex that things get out of control, the company cannot do anything to improve its existing operations, and ultimately, the new processes developed are wasted in this complex structure. Today, many companies are adopting increasingly complex structures instead of simplifying processes and consolidating things. For example, these companies hire more employees, constantly adopt multi-step processes and try out new software within the company.
That's why things are getting more and more complicated, and it's getting harder and harder to manage everything from products to the design of the company's website to the organizational structure. As a result, decision-making processes take unnecessarily long, as there is a surplus of information and employees. As a result of the complexity, company employees have to be aware of and use many technologies and procedures, and of course they need to be trained for this. In addition, employees who have to use both new and old systems at the same time inevitably make many mistakes. As you can see from all these, an extremely complex company structure also harms the employees mentally. Moreover, customers find the products manufactured or the services offered by companies with such complex structures extremely complex and therefore do not prefer these companies.
Simplicity is important and necessary for every company, but the simplification process of all companies is naturally different. However, there are certain common steps to centralize company operations and to ensure that the company focuses on the right points. Let's examine these steps one by one without further ado:
1. Set your goals
Managers who want to simplify the structure of the company must first clearly state their goals. For example, targets such as increasing sales, connecting new customers, eliminating old systems or reducing the amount of waste produced can be determined. After the objectives are clearly stated, the most important ones should be selected and studies should be started in this direction. Try to keep your goal list as short as possible, because making an extensive list and focusing on multiple areas at the same time contradicts the simplification approach. Focus specifically on areas that make money for the company, and try to get rid of the elements that damage the company. If you focus on as few projects as possible at the same time, you won't get distracted, so you can manage each project more effectively and efficiently. In addition, company employees are not overworked, so they can give their full attention to the tasks at hand and do not ignore the details.
2. Detect the obstacles in front of you
You have set your main goals, and now you need to identify the challenges that may hinder you on your way to these goals. According to John Bersin, co-author of Forbes magazine, you have to work really hard to successfully handle this part of the job. It is essential for the managers to identify and document the problematic points in the company structure and the problems they cause, and to devote a significant amount of time to this work. For example, managers can try to answer the following questions accordingly: Are there processes in the company that take longer than 20 steps? Is the internal communication system too slow? Do the company's marketing messages and vision really match? If you want to make your company more efficient, you should search for answers to these questions and determine which areas you need to improve the most.
3. Create a strategy that suits you
According to John Bersin, after determining the challenges you face, you need to choose the tools, processes or technologies that best suit you and start using them to overcome them and reach your goals. However, if the solutions you start to implement in this direction are extremely complex, your employees will be confused. According to Faisal Hoque, one of the authors of Fast Company magazine, there are three factors that affect the decisions taken in the simplification process; These are discipline, patience and strength. By discipline, we mean being able to say "no" clearly to things that don't fit into your company's basic plans and stay away from them. Patience is a factor that enables you to work more on the products and services you will put forward, thus increasing the quality. Finally, power keeps companies on track by focusing on a single goal.
In summary, we see that business processes and technologies have become more and more complex over the years. Instead of adopting processes that do not adapt to existing systems and make things more difficult, companies should do their best to improve and optimize the systems they already use. Any changes made at this point should be realized in accordance with the basic goals of the company and provide simplicity. Remember, if you take steps towards your company's main mission, employees, and customers it addresses, you will be successful on the road to simplification.