How to Dropshipping in 6 Steps?
Choose the Best Business Idea for the Dropshipping Business Model. Perform Competitor Analysis. Find a Supplier. Set Up Your Dropshipping Business Store. Focus On Marketing Your Dropshipping Business With Your Power.
Step 1: Choose the Best Business Idea for the Dropshipping Business Model.
The truth is what you sell is extremely important in this business. You should also be willing to spend a considerable amount of time to find the best business idea. Most people will recommend that you choose a niche market that you are passionate about. However, it cannot be said that this is the right approach in the full sense. The industry you choose should be a combination of profit and passion, but it should show a bit more of a trend towards profit. Because the best dropshipping business ideas are often among the most profitable. It's also much easier to be passionate about a money-making business.
Some websites will save you time in making the right choice by creating trending product lists. It is obvious that such products will attract more people, this is because the success of these products has already been proven. You wouldn't want to learn the hard way what an unreasonable step it is to pick a niche that lacks a competitive environment, do you? So how do we determine our dropshipping business idea? Fitness, fashion, jewelry, beauty, technology, wallets and backpacks etc. Niches are just a few of the ever-popular business ideas that we observe that online stores that prefer to sell in this area come out with their foreheads. For example, Tim Kock, the founder of Jungle AI, a company that provides artificial intelligence hardware to electronics, recently published a dropshipping case study - the reasons why he failed the pineapple selling business and succeeded in selling watches - in which he shared his experiences with dropshipping. Tim Kock, who gave the information that he earned about $ 7000 in just 8 weeks from watch sales in the study, showed once again how important the niche selection is when it comes to the dropshipping business model. That's why you shouldn't be afraid to spend time scrutinizing different business ideas from different dropshipping niches.
If you are determined to create your own dropshipping business idea instead of going through ready-made lists, keep these points in mind:
The Google Trends app is an excellent tool to assist you in measuring the popularity of any niche. However, determining the suitability of a niche alone is not enough. Although some niches are on the rise, they may not have enough search volume to sustain their popularity.
Take advantage of Ubersuggest's Keyword Finder. What do you think is the search volume of any keyword you can identify? Well, what about competitiveness, do you have any ideas about that? This app from Ubersuggest will help you understand the potential of dropshipping business ideas and find new ideas that will change the future of your business.
Check out the popular websites that are relevant to your chosen niche. For example, if you scrutinize online stores owned by fashion retailers, you will see that these stores are often organized by trend categories. This information will help you identify what trends you need to add to your current store. You can also browse through the best selling section for that store to get an idea of the best product options to sell.
Check the order volume for the products you intend to sell. If you want to understand how popular a product you are planning to sell actually is, you should examine the order volume of that product. Do not try to shelve the idea of starting a dropshipping business for the sale of the product, seeing that the order volume is not as high as other products, because such products can give everyone a much more profitable business than their new future.
Remember, successful dropshipping business ideas are not always the most trendy. Instead, you should focus on hosting the trendiest ideas for your chosen niche in your store. For example, denim clothing is among the most indispensable and timeless trends in the fashion world. However, artificial eyelashes are a trend belonging to the beauty niche. Selling marble phone cases signifies a trend in the coverage of the phone case niche. If you are aiming to establish a long-lasting business, you will need to learn to perceive trends as any product that will take place within the store, not the entire store. That's why it would be useful to keep these facts in mind while working on a dropshipping business plan.
Step 2: Perform Competitor Analysis.
Once you decide which product to sell and clarify your business idea, your next step should be educating yourself about who your competitors are, what product they sell, and what sales strategy they have. There are many different ways to do this job.
Just type the name of any product you want to sell into the Google search engine and do a quick search to see which sites rank first. The top ten results you will encounter in Google or any search engine will provide you with solid data on the competition rates for the industry you have specified. If you are selling any product that you cannot obtain from your country of residence, you can use third party tools to collect the same data. You can use tools such as SEM Rush or Ahrefs to get information about the results of thousands of searches made in different parts of the world.
Try searching on Alexa or SimilarWeb to find your niche competitors that are likely not to appear in general search results. These tools will provide you with a summary flow of information, including the social media profiles of the website of the business you are searching for, any advertisements made by the site, viewing or web traffic information, and a list of competitors of the business.
Hunt for social media. Thanks to the competitor analysis you will make on social media, you will be able to reach the most striking ideas about the dropshipping business model. You can browse Facebook ads or social media pages of your chosen niche to identify the best brands. How many followers do your competitors have? What strategy are they using to market their brand? To what extent are their brands able to attract customers' attention? What can you do differently to stand up to their power? What correct strategy are your competitors using to make it essential for you to follow the same path?
Using the BuzzSumo content finder application, we can scrutinize the contents of the websites of competitors, identify the highest performing content, develop them and use them on your own website. This tool will also give you solid insight into what content will have the most social engagement, so you can even find inspiration for new blog topics. Signing up for competitors' newsletters will allow you to easily access all kinds of information about them - if the company prefers to share their blog content in this way
Step 3: Find a Supplier.
In this step, you should focus on finding a solid supplier for your business. For this, you can search for products and select your suppliers using the results list. You can view comments and ratings for each supplier. All of this will affect your final decision on which supplier to choose.
As soon as you find five or six potential suppliers you can work with, you can move on to the next stage where you will contact these companies to discuss important issues such as minimum order quantity and shipping time.
You must have reduced your supplier list from 5 so far to 2 or 3. Now you have only one thing to do to make your decision: ask your suppliers to send a sample product and compare the results of those orders. Make your final decision about who your customers are and what they will expect from you after their order, or the delivery time of the product, product and packaging quality, etc. Never forget that you have to give it all components in mind.
Step 4: Set Up Your Dropshipping Business Store.
In this step, we will talk about a few basic points that will help you realize your dropshipping e-commerce business in the most accurate way:
Domain Name - Your domain name is the key to a long-term brand building process. You can use free business name generators to help you simplify the process. What should you do and get a domain name ending in .com?
If you intend to use your niche as a keyword in your domain name, your choice is "beauty, jewelry, fashion" etc. You should take care that it consists of wide-ranging words so that you do not have to change your domain name just when you are at the end of the road. You should also avoid using your username as your store's domain name. So if you ever decide to sell your business, you can easily use your legal rights in your name.
Publish your site - Get service from a reliable company to set up your website. If you wish, you can start the setup of your website immediately from the page below.
Step 5: Focus On Marketing Your Dropshipping Business With Your Power.
Let's find out how best to market a dropshipping business… Now that you have found your product and opened your store, it is time to use appropriate marketing strategies. Moreover, you have to do this with the mentality that tomorrow may be too late. You should keep in mind the fact that this will be the most important step in your dropshipping business plan. So it would be wiser to work on improving your store rather than getting stuck with tweaking your store design. Don't be afraid to set yourself on fire. Because when you make your first sale, it is certain that you will experience one of those perfect moments that you will always remember!
If you are new to these jobs, you are likely to have a budget that you should keep under tight control. Don't worry, the brightest marketing ideas can come even when you have the tightest of hands. Let's share with you a few marketing ideas that we believe can work for you for the start.
Facebook Ads: Earning tons of money from Facebook ads seems like an extremely tempting idea. Fresh entrepreneurs also think that they will earn exorbitant sums of money on their first try - but unfortunately this view is not true. Let's say you spent 20 lira for your first ad, but lost every penny you invested during conversions. In fact, whatever happened to you was due to this unsuccessful advertisement. Actually, the truth is that you just avoided taking a big risk. So you got back to work and created a second ad that would earn you five cents per click. You don't have much to lose, right? In order to make such experiments, you need to keep your budget low while you are still in the beginning. Because at this point you have no idea what your best-selling product will be. To identify which product is the best seller, you should try creating a few different ads. When it comes to setting your target audience, focus on creating a World ad, but ignore Canada, Australia, the United States and the UK. This will help you keep your advertising costs low. As your business grows or you have a much stronger budget, you can also create an ad for these four countries.
Remarketing: If your budget is really tight, you can try using remarketing ads, because such a step will keep costs low. If you own a store with tons of visitor traffic, the ads created with this method are perfect for you. Remarketing is basically advertising by targeting people who have seen your ad before or visited your site. With remarketing, the probability of a potential customer turning into a paying customer will be much higher. This might be even more functional than a standard Facebook ad, don't you think? Moreover, it is much cheaper.
Influencer Marketing: Starting a dropshipping initiative will require you to tighten your belts at the beginning. And you may have trouble paying your influencers, which are made up of social media phenomena. But don't worry, this isn't as bad as you might think. You can even offer them an affiliate fee instead. So why is this a good thing? Sometimes, you may find that even an influencer that is famous in a particular niche area cannot increase conversion rates. Even pursuing this fact is no different than trying to blindly shoot. If you pay an affiliate fee per sale, you reduce the risk of your dropshipping business failing, and it is your influencer's responsibility to increase sales conversion rates. In this way, you also get some pictures that will help you increase the social proof of your brand. If your influencer has real followers, it will earn much more money with this partnership compared to the fixed price. This way you give them a chance to earn more money.
Step 6: Optimize.
If you believe you have spent enough time building your website, brand and marketing strategies, you can start analyzing the results of this hard work immediately. During your analysis, you will notice that some marketing activities are very successful, while some are far from a happy ending. Or you can examine your competitors, rethink your pricing strategies, and explore what you can and can change to make things more competitive and more competitive.
If you want to make sure that your web traffic does not decrease but increases significantly, you can also use tools like Google Search Console or Google Analytics to evaluate your online traffic. If you use third-party tools for email marketing or social media reporting, opt for weekly or monthly automatic reports so you remind yourself to analyze this information regularly. Even a quick view of data with the help of a tool will be enough for you to decide on the functionality of any campaign related to your business.
The most important detail about a successful online e-commerce store is to use frequent testing and optimization systems to increase your online income. This will ensure that your website does not lag behind the best practices of the market, even taking things one step further and getting ahead of your competitors.