7 Ways to Boost Creativity in the Workplace
Ways to Improve Creativity in the Workplace: Cross-Department Creativity. Creating a Creative Thinking Culture. Being Aware of Your Team's Needs. Let your employees adapt to the environment.
Every institution wants to follow the trends of the sector and be one step ahead of its competitors. Thinking creatively, that is, thinking about new and creative solutions, is also part of this process. So how important is creativity to your institution?
A study by Adobe and Forrester Consulting found that 82% of companies believe there is a correlation between creativity and company success. The report also stated that companies that encourage creative thinking outclass their competitors in terms of revenue growth, market share and competitive leadership.
If you want to learn what the role of creativity in company performance and how to create a working environment where creative thinking is encouraged, this article is for you.
Creativity is very important in marketing and design departments, but when you start thinking outside the box, you will see that it affects every department of your organization. "Creativity is the most important factor in the success of a company's departments and internal strategies."
“Creative thinking not only leads to the organization of sales and marketing campaigns that increase brand appeal, but also creates a unique corporate culture that encourages creativity within each department.”
In order to encourage creativity within the organization, an understanding of more collaboration and strengthening of interdepartmental communication should be adopted.
If you have the opportunity to add creativity to your business, every department of your company should contribute to this. Thinking creatively and acting creatively in the way of growing your brand and achieving your goals will be very important in the long run.
Creating a Creative Thinking Culture
Of course, "Be creative." you can't just expect them to generate innovative ideas instantly. A business environment dominated by innovative thinking should be created carefully and constantly monitored. Your company's leadership is of paramount importance here.
Managers; It needs to create a work environment where employees feel safe and know not to be judged, new approaches are respected and failure is not punished. In addition, it is very important to exchange ideas with other departments.
Sometimes the way to create creative ideas is to get ideas from other employees who are not involved in the current project. For this reason, taking the opinion of employees who are not working on a specific project can lead to an unexpected result.
By regularly brainstorming with employees from different departments, you can ensure that the idea that creative thinking is appreciated is included in employees' minds.
If you have employees in different regions, you can use video technology during brainstorming events. In this way, you will ensure that employees in different cities and from different areas of expertise can easily communicate with each other and bring an original perspective to problems. Remember, the more diverse the culture and knowledge level of the group you bring together, the more creative and different ideas will be put forward.
Awareness of Your Team's Needs
The last step in fostering creativity is to devote time to the individual needs of your team members. Employees have their own personality traits and ways of working, and are likewise influenced differently by different things.
Thanks to a project called Hacking Creativity, Red Bull's ongoing data were obtained about what brought creative thinking and success in the workplace. Based on this study, we have listed a few recommendations that your institution can use to increase creative thinking.
Everyone should have their own desk.
Despite the recent trend towards open office, 60% of the participants said their creativity peaked when they had their own workspaces. This does not mean that everyone has to work alone: 30% of this group also said that they cooperate in their own fields.
Let your team go out and breathe from time to time.
Whether it's sitting in a park nearby or taking a walk and taking a break, employees think more creatively when they're in touch with nature. 64% of the participants said that spending time outside affected their creative thinking.
"Get out of the box." stereotype does not always ensure you get the best result. More than half of the participants say their creative side becomes more evident when they work in limited difficult conditions.
Let your employees adapt to the environment.
You may think having a solid plan is the only way to achieve your goals, but most creative people get started without a specific strategy. The vast majority of participants stated that they are open to new opportunities to define their direction and have the capacity to immediately change their approach when faced with an obstacle.
Finally, it doesn't matter what method you use to encourage your employees to think creatively. The important thing is to encourage your company to dream big.
As you reflect on your upcoming campaign or event to boost your employees' morale, aim high and make changes where needed. The small details of a big plan are often more important than the results of a small plan. If you start small and achieve big things, you will stop the creativity that will work for you. That's why you need to dream big and work on the details that will give you the best result.