7 Things Every Entrepreneur Should Know
It is very difficult to survive in business life today. Economic, technological and sociological changes make techniques that worked yesterday less likely to work today. So today we have to say different things than yesterday.
In this context, there are basic issues that almost every company and every entrepreneur should focus on and attach importance to. Now let's look at some facts that should be kept in mind by all entrepreneurs and entrepreneur candidates who want to start their own business.
Almost everyone, especially business people, hates uncertainty. In terms of business life, it is difficult to predict when the economic crisis will break out.
One of the main disadvantages of uncertainty is to act in the short term. In other words, companies cannot plan long-term due to uncertainty and think short-term. The benefits of short-term planning are also short-term.
Companies should not compromise their long-term strategies while making reactive and short-term planning.
Today's companies face numerous ethical challenges. Everyone is struggling with heart and soul to be more successful, gain more income, have job security, and compete better.
However, it is unfortunately seen as the “nature” of business life that various corruption in the business world in order to find money in a short way, and that irregularity is the norm.
Such mistakes damage the trust bond between employee-company, company-customer. Where there is no trust relationship, no company can grow and develop, on the contrary, it shrinks and drifts towards bankruptcy.
3. Marketing and Customer Loyalty
Gaining new customers and retaining existing customers is quite difficult in a competitive environment. Smartphones, social media and other communication platforms have made it easier for companies to reach people, and it is imperative to get the most out of it.
It is more important than ever to reach your customers using the right marketing channels. You should identify the places where your customers are most concentrated, profile them and convey your message in the most effective way.
Since the economic atmosphere can cause people to be more conservative in their spending, it is very important to gain the loyalty of your existing customers as well as gaining new customers. Considering that it is 5-6 times more economical to retain your existing customer rather than gain a new customer, it becomes even clearer that you need to take customer loyalty seriously.
It has become very easy to start a business today. So you can own your own business by purchasing a domain and hosting and setting up a website. However, staying alive in business life is not as easy as it seems. While expertise in business life is an expensive and time-consuming thing, today you can get professional help from experts on the internet.
In other words, since it has become so easy to establish a business, the number of people who set up a business has increased incredibly, and the competition is extremely hot. Even if you attempt to sell a very specific product, you can see the existence of many sellers selling the same products as you. In other words, there are many rival companies trying to get your share in the cake.
This situation requires you to give incredible importance to customer satisfaction, quality product and service sales. Because today customers can easily reach vendors other than you with a few clicks. If you don't rely on customer satisfaction, people will easily turn to other alternatives. Of course, losing your customers to your competitors would be your end.
5. Resource Management
A steady flow of cash may look great on paper, but if expenses and taxes are exploiting that money, you won't be able to survive in the business world in the long term.
In this context, cash management becomes more important. Especially in times of recession creditors are less tolerant of their money collection. Therefore, it is very important for small businesses to get professional help to use their resources efficiently. In other words, it would be beneficial for companies to get help from experts who know the job in accounting and finance issues.
6. Problem Solving and Risk Management
Risk analysis and risk management are among the biggest challenges faced by a company. This applies to a wide range of areas from human resources to investments.
Lack of a solid problem-solving ability is another factor that prevents today's entrepreneurs from using their potential at the maximum level.
Managers whose problem-solving skills have not developed think that they can solve the problem by firing personnel.
So what is the problem to be solved here?
In order for a company to keep its feet firmly on the ground both today and in the future, it should attach great importance to problem solving. Companies that can identify existing risks and then take the right steps to eliminate them can look to the future with more hope.
7. Finding the Right Employees
One of the challenges faced by almost all managers is to develop a correct human resources strategy. So recruiting and keeping people who will naturally fit into your company and believe in your vision and mission is a difficult issue.
A small company often offers a family atmosphere. Family businesses are the same, but family businesses can become functional from time to time.
In a large company, the main challenge is the ability of the staff to keep up with the corporate culture. The problem in small companies is generally the adaptation to the company in terms of personality and skills.
If you work in a small company, you know that each employee plays a big part in the company's success and productivity. The important thing here is to know how to communicate with people with different personality traits and to learn the different factors that motivate these people.