15 Ways to Convince Customers to Buy Products
Make customers feel something. Decorate the little things. First create urgency, then give instructions. Use persuasive, powerful words. Ways to sell more with recommendations.
When it comes to customer acquisition, there is an important thing to remember. Regardless of what you sell, the ultimate audience you serve is people. You always sell your products to people. The better you understand how people make "choices", the better your business life will be. You can create better products (the kind that really help people), produce more useful things, and say "Yes!" Without bothering people. you can get the answer.
Today is your lucky day! We have done the heavy lifting for you, you can master the intricacies of customer acquisition by taking a look at 15 proprietary works on human attitude and persuasion that we have compiled working all day long!
In this article, we will talk directly about the basic characteristics of human attitude and try to help you create a business and marketing strategy that is linked to the spirit of the customer.
1. Make customers feel something.
Imagine your favorite soccer player breaking his bone in a double fight. Ah! Even the thought of it makes you cry, right? This is a good example of how mirror neurons affect the mind. Studies show that if you can use mirror neurons to have a physical impact on your customers, you are using one of the most persuasive types of writing.
2. Decorate the little things.
A study conducted at Carnegie Mellon University showed that the conversion of "$ 5" to "Only $ 5" increased sales by 20%. An advice that should not be ignored for those who appeal to the masses who act conservatively in shopping ...
3. Play the devil's advocate.
A study conducted by social psychologist Charlan Nemeth shows that propositions presented in the style of "devil's advocate" increase the persuasiveness of the text. Your article will be much more impressive than before if you specify possible problems and then make explanations on them. So if you want to be more persuasive, first list the first objections that come to mind and then answer them one by one.
4. First create urgency, then give instructions.
While marketers have long known that urgency drives people to action, science shows that this can backfire when misused. Researcher Howard Leventhal tested the effectiveness of the urgency with a terrifying video about tetanus. Leventhal, who only showed the movie to some of the participants, offered a solution proposal package to others right after the movie. As a result, he found that the participants who were informed at the end of the movie were much more inclined to act. We can say that if you want to mobilize your customers, it would be a good decision to tell them what to do.
5. Use persuasive, powerful words.
Every word has its own power. So we can say that there are certain persuasive words that encourage people to take action. Although it sounds a bit trite, research shows that words like free, new, and immediate encourage customers to buy.
6. Don't forget the verbs.
According to an interview with the Harvard MBA admissions director, verbs play a much more important role in acceptance letters than adjectives. "So what does this have to do with persuasion?" you might say. But in essence, the acceptance letter is a text written with the aim of persuading the reader to admit the writer to the school. There is an important lesson for copywriters to draw from here: Verbs are much more persuasive, as they are specific and therefore harder to put aside.
7. Create a physical excitement.
In many of the interesting copywriting studies we examined, we found that researchers tested the effects of "textual metaphors" on the brain, and these metaphors illuminated far more hidden regions than adjectives. Our suggestion for you is to use words that stimulate physical sensations whenever possible. For example "crispy" or "sparkling".
Creating public content: In the past years, the best way brands used to get attention was “intercept” marketing, which undoubtedly annoyed customers. Today, smart entrepreneurs are aware that a "magnetic" marketing policy can also be carried out via the internet. They create a customer profile for their business by providing free content (as you are reading now!). Here are a few ways to create the kind of content people love:
8. The effect of emotions on virality.
Would you like to be able to create viral content regularly? Of course, who wouldn't want it! Wharton's now-not-so-accepted study, Things That Make Online Content Viral, shows that feelings of horror, anger, anxiety, joy, passion and surprise are common in the most viral content on the internet.
9.The art of creating gossip
The book Buzzmarketing by Mark Hughes (a notorious advertiser who managed to convince a town to change its name to Half.com) explores Hughes' conclusions about what people are talking to each other. According to Hughes, the most taboo, unfamiliar, outrageous, funny, salient, and mysterious things attract the most people's attention. Especially if you present them together, it is not worth your pleasure ...
10. It is persuasive to pick up the reader from one place to another.
How do you think the most interesting content you can create should be? According to psychologists Melanie Green and Timothy Brock, the answer is a gripping story. We're sure most of us would agree that a good story draws in you. But this research backs up what we all think of in one way or another: Stories surround people in a way that no other type of writing can.
11. To create better stories.
If you've been caught up in storytelling, we've got good news. In a recent study on Persuasion through Narrative, researchers found that persuasive stories that attract readers' interest share six characteristics in common: good style, imagery, realism, structure, context, and target audience. You can browse the different studies on this subject on the internet.
12. Spend extra time on headlines.
Customers always look at your headlines before images, according to a recent study by Eyetrack. What's more interesting is that for your title to make an impact, it needs to catch the attention of the reader in less than a second.
Pricing often seems like an unreasonable process. But many neuroeconomists and consumer psychologists say about our evaluation of prices: "People seem unaware of prices ... We are content with making predictions and uncertain inferences about 'how much' the products will cost." Get rid of this curse by checking out the following pricing studies that show you how to price your product correctly:
13. Reduce options and increase sales.
You might think that consumers like to have so many options, the more the better after all, right? But we fear that this is a wrong thought. According to a study by Columbia University Psychology Department (the famous "jam study"), the scarcity of options available encourages customers to buy the product. The researchers concluded that having too many options could cause a "motion paralysis" in customers, so they wouldn't be able to choose any from the many options.
14. To promote time rather than money.
Why cheap beer Miller Lite's slogan is "Miller Time!" Have you ever wondered what happened? According to research by Jennifer Aaker, the answer to the question is clear: People think of the time they lost (or saved) more than the money they spent buying a product.
15. The power of the 9.
Do you think the tactic of "end the product price with the number 9" works? Indeed, according to a study. Don't be surprised if we tell you that a $ 39 item sells less when it costs $ 34. Products ending in 9 are more preferred by customers.